He says, she says – it’s a whole different language

August 5th, 2009 by elizabethpace Leave a reply »
He speaks, she speaks and speaks and speaks

He speaks, she speaks and speaks and speaks

On average a woman will speak 20,000 words per day, while a man delivers 7,000.

Why are women born communicators? While men have more than one specific brain area for spatial activities, women have at least two specific areas for speech and language on each side of their brains.  This explains why eight women can have simultaneous discussions on four entirely different subjects with each woman involved in two or more of these conversations.  Men, who do not have multiple areas for speech and language, interpret simultaneous conversations as senseless chatter.

Tip #1: With her, let the conversation wonder; With him keep on point

Your female client will consider the business dinner conversation stimulating if it moves from her vacation at the beach last week to her daughter’s choice of college to her department’s monthly financials to her son’s upcoming wedding which brings the conversation back to her beach vacation. Your male client most likely finds this conversation confusing, as these topics are not related in his mind and certainly have nothing to do with the business at hand.

All salespeople must build relationships and trust with their prospects to become a trusted advisor not merely a vendor.  The first step in becoming a trusted advisor is your client’s comfort in communicating with you.  Your job is to create that security by adapting to their style of communication. With her move easily through various topics noting how they relate to her. For him, stay on task and on course, finishing one topic before transitioning to the next issue.

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