Sales opportunity #1: Make women’s lives easier

August 13th, 2009 by elizabethpace Leave a reply »
Does this look like fun?
Does this look like fun?

Women spend over 70 percent of consumer dollars worldwide but only 5% of women actually like to shop, according to the largest global survey of women released today in Harvard Business Review.

The survey clearly shows women are the chief buying officers for their homes and businesses. In a rebounding economy it’s a huge opportunity for your business to increase market share by making shopping and purchasing a better experience for women.  Clearly you need to better understand how 70% of your buyers think. Women across the world overwhelmingly described themselves as over-extended, over-worked and overstressed. How can your product or service make her life just a little bit easier? That is your value proposition. Remember:

 Maximize her time – Never make a women wait with nothing to do. A woman feels efficient if she is multitasking and can simultaneously cross off many things on her “to do” list in one stop. Install Wifi, provide other products or services that she already needs, or provide compelling information that she needs to take care of her business, family or home while she waits.

Minimize her hassles-  Women are less interested in the details of how your electronic gadget works–she wants assurance that it will work when she needs it.  Provide easy installation… she doesn’t have a whole afternoon to set up the TV, DVD, home stereo system. Then guarantee that you’ll fix it when it breaks.

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