A Simple Question Can Kill the Sale

August 22nd, 2009 by elizabethpace Leave a reply »

Women ask questions to bond

Women ask questions to bond

A woman will ask questions for advice, to make a connection and to strengthen another person’s commitment to an idea.  Many times she already has a firm opinion but is gaining input to build consensus. Contrast that with a man who asks questions for one primary reason—to get an answer. Expect more questions from a woman in the sales and marketing process. She likes to seek out the help of trusted experts. Men, understand that just because she wants your opinion, it’s not an indication she is without one of her own.

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