Women trust their connections

October 6th, 2009 by elizabethpace Leave a reply »
Women trust a friend of a friend

Women trust a friend of a friend

Where men tend to trust strangers in their club, company or team, women trust strangers who share a personal connection—a friend of a friend, or a friend of a family member. The female OSU students in Professor Brewer’s study predominantly chose to receive the money from a stranger from another university where they had a friend. 

When making your initial prospecting call to a woman, it will mean more if you have a common friend or acquaintance than if you are both members of an organization.  “Our mutual friend, Nancy, said that we must meet,” will go a lot further than, “I understand that we are both members of the local Chamber of Commerce,” in gaining your female prospect’s trust.


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