Turn female customers into your sales force

January 1st, 2010 by elizabethpace Leave a reply »

Pinkgloves

Women love to introduce their friends to new products and services they love.

When Erin Nichols wanted to get back in shape after having baby she worked with Garret Garrels, a personal trainer in Montana. She had so much fun learning boxing from Garrels, she asked a friend to join her. And that friend asked a friend and so a business was launched…Pink Gloves Boxing . Garrels and his partner, Nick Milodragovich, are now franchising the Pink Gloves concept to personal trainers around the world.

Read or listen to more on this NPR link. http://www.npr.org/templates/story/story.php?storyId=122030657

Now what do women love about your brand and how can you engage them to introduce their friends?

Photo Courtesy of Jacquie Peterson

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