Turn female customers into your sales force

January 1st, 2010 by elizabethpace Leave a reply »


Women love to introduce their friends to new products and services they love.

When Erin Nichols wanted to get back in shape after having baby she worked with Garret Garrels, a personal trainer in Montana. She had so much fun learning boxing from Garrels, she asked a friend to join her. And that friend asked a friend and so a business was launched…Pink Gloves Boxing . Garrels and his partner, Nick Milodragovich, are now franchising the Pink Gloves concept to personal trainers around the world.

Read or listen to more on this NPR link. http://www.npr.org/templates/story/story.php?storyId=122030657

Now what do women love about your brand and how can you engage them to introduce their friends?

Photo Courtesy of Jacquie Peterson


Leave a Reply