Brain Sex: Online test to discover if you have a male or female differentiated brain

May 19th, 2009 No comments »

By Elizabeth Pace, author of  The X and Y of Buy

Here is a quick way for you to gauge your brain sex. Set aside 30 minutes and answer these questions on the BBC science website and you will receive your personal score versus the average for all men and the average for all women that have taken the survey.

The science behind the test: Scientists frequently refer to the male or female differentiated brain. The hypothesis is that your brain develops male or female characteristics depending on how much testosterone that you are exposed to while in the womb.

Before you get started you’ll need a metric ruler–here’s a link to download one and use it to measure your fingers.  Yes, comparing the length of your ring finger to your index finger is one clue to guaging how much testosterone you were exposed to in the womb!

Here’s the survey link    Let me know what you think.

End the recession: pay X as you pay Y

May 17th, 2009 No comments »


By Elizabeth Pace, author of  The X and Y of Buy

If 80% of your customers got a 17% raise tomorrow, would your bottom line grow? Women still make 83% of what men do. But women also make 80% of all buying decisions. Pay equity could be the catalyst to an economic turnaround. And I can’t imagine any woman who would decline a 17% pay raise.  But unfortunately, she won’t ask for it.

According Marilyn Davidson a professor of work psychology at Manchester Business School women’s fear of feistiness is to credit for the pay discrepancy. Women simply don’t ask for more… when we interview or get a promotion. Check out her survey to see if you have male or female negotiation tendancies in her article Why XX must think more like XY to earn more K in an article in the BCC News.

Research shows that women will go to bat for their clients, team, a cause and their children just as aggressively as a man. So ladies go negotiate a raise. If you can’t do it for you, do it for an economic turnaround.

Mother’s Day promo connects to moms

May 10th, 2009 No comments »

happy-mothers-dayMy only mother’s day card that arrived in snail mail was this postcard from Heather Dubuque, owner of the Lillian Nanny Agency. A personalized, handwritten note (when is the last time you received a handwritten note?) was on the back rewarding me with a complimentary manicure and pedicure for any referral.  Kudos to Heather for reaching out to her former clients to wish a Happy Mother’s Day, keep her agency top of mind, and incenting us to refer new business.